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Sriraman (“Sri”) Annaswamy – Founder and Director
13 years of Strategy & Operations experience directing strategic research and consulting projects

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  • Sri is an Australian who was born and educated in India and is a leading strategy and operations specialist. He has spent the first two decades of his life in three major cities in India including two major Strategic Offshoring hubs – Chennai (Madras) and Mumbai (Bombay) and the next two decades in Sydney, London and the San Francisco Bay Area (“Silicon Valley”).

  • Recently, he lead the Swamy & Associates team that prepared a ground-breaking report for Axiss and Invest Australia entitled “The Global financial services KPO phenomenon” which formed the basis for an Axiss Executive Briefing on this subject published in Jan 2006 as well as the team that prepared the pioneering research document along with Citigroup's banking analysts entitled “Accelerating Australian Bank Offshoring" published in May 2007

  • He along with Credit Suisse First Boston’s banking analysts, co-authored a major two-part Australian banking industry study titled “ Bank Offshoring – who will lead the next secular profit driver?” that quantified the value creation impact of potential offshoring strategies for each major ASX listed banking organisation in Australia.

  • Educated at India’s prestigious IIT and IIM institutions, Sri has spent the last 15 years directing strategic projects in the global financial services industry in a variety of organisations - the Financial Services / Strategy and M&A group at Coopers & Lybrand (now PricewaterhouseCoopers), the Group Strategy, Planning & Development area of Commonwealth Bank of Australia, the International Strategy & Development group of eLance ( - a Silicon Valley based Business Services Outsourcing start up and as a Project Director for the BPO subsidiary of a major UK global financial services group.

  • He was co-researcher and key co-contributor to the pioneering KPMG global report on Financial Services Knowledge-Process Outsourcing entitled "Knowledge Process Outsourcing - unlocking top growth by outsourcing the core".